I have never been a regular consumer of alcohol but I do ocassionally have a beer or two with friends and familys. I could not really tell the difference between one brand of beer from another. I thought Coor’s Light, Heineken and Kokanee all taste pretty much the same. However, I know one fact about beer and that is it must be served chilled or not served at all.
So I was laying on my couch with the TV on and an commerical of Coor’s Light came across my attention. It features three men in a snowy environment (typical) and a man brings out a case of Coor’s Light’s new vented beer. One man illustrates the case’s new venting system by ripping the shirt of another man, leaving his nipples exposed. The way Coor’s Light markets it’s new product in a humerous way will definitely attract more consumers. However, the new vented beer case is just any normal beer case with a couple of holes on the side, creating a better ventilation within the case.
Similarily, Kokanee, one of Coor’s Light’s major competitors, introduces an oxygen-absorbing cap. In theory, it’s new Glacier Seal oxygen-absorbing cap will allow the beer to ‘maintain its freshness longer by reducing the beer’s exposure to oxygen.’ Although I am skeptical of the effectiveness of both the Coor’s Light’s new vented beer case and Kokanee’s oxygen-absorbing cap, the way the products are marketed create a certain degree of curosity within me to give them a try. Realistically, beers are usually taken out of the case and placed into the refrigator. On the other hand, the caps on beer bottles are usually skewed tightly to prevent any leaking air. If so, do these new products really work as effectly as they are illustrated? Nobody knows, but consumers will be curious enough to give them a try.
