Category Archives: Uncategorized

After reading Sean’s post https://www.vista.ubc.ca/webct/urw/lc5116011.tp0/cobaltMainFrame.dowebct about Nike movement from their traditional celebrity and athletes endorsed campaigns into more of an IMC approach , I started wondering how relevant are the traditional celebrity endorsed ads (Like Pepsi or NIKE used to have) … Continue reading →

Some time have passed since we talked about ethics in class (just before reading break) but I have decided to write about it anyways just because the I would like to see myself as a relatively ethical person but the … Continue reading →

This week we talked a bit about the idea of brand extensions, to me the whole topic of brand extension is fascinating because it can either go very well or very very wrong. Recently, there was a lot of buzz … Continue reading →

In the past week or so I have been reading a lot about SOPA and PIPA and trying to figure out my view on these laws. In theory I think that these laws make a lot of sense, it makes … Continue reading →

Hey there! I’m Topaz, this is my second year here in Sauder (and Canada), I have moved here a year and half ago after living in Israel and then in Shanghai, china for three years. I am intending to major … Continue reading →

At the beginning of this semester I did not think highly of this course, in fact i was planning to show up to classes and not  pay much attention. However during the course of this course my opinion and attitude … Continue reading →

The greatest lesson that I learned from some one else is the importance of making the most out of every situation, I have learned this lesson from my mother.  As people we make plans all the time, but the facts … Continue reading →

Milk is one of this products that as consumers we tend to trust, there aren’t many people that would consider it as a dangerous or as an unsafe product.  However just two years ago, 21 companies in the Chinese milk … Continue reading →

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