Blog 2-Why are consumers willing to pay more for eco-friendly products?

The demand for eco-friendly products are recently increasing, more and more companies around the world are now willing to spend extra time and efforts to create and produce eco-friendly products. Although eco-friendly products might lead to a higher cost in production and a lower profit for the company, companies like Toms Shoes, Delikate Rayne in Los Angeles are stilling willing to produce eco-friendly products for their consumers.

According to the news articles (1), (2), (3), it is clear that people are now more willing to pay a higher price for eco-friendly products. There are several reasons that can explain this unusual trend. Due to promotions from government, environmental organizations and the raise in education level, people are now becoming more concern and aware about their environment. Consumers are willing to pay a higher price for eco-friendly products because they understand that this will help to reduce many environmental related issues such as global warming and pollution problems. Also, eco-friendly product has become a fashionable trend because of its special designs and packing, that’s why people are willing to pay a higher price for what they want.

I personally think that it is a great idea to support the green business because it is our responsibilities to protect our planet for our next generations and us.

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