This article has caught my attention because as a big fan of 759 Store, I am curious about why is 759 Store so successful. 759 Store is a convenience chain store located in Hong Kong. Until now, 759 Store has expanded its company size up to 187 stores, which are all located in Hong Kong. 759 Stores mainly import Japanese and Korean food items and sell them to their customers at a lower price compared with other snack stores that are also located in Hong Kong.

In my opinion, I think there are three big reasons behind that make 759 Store so successful. Firstly, product differentiation is 759’s selling point.  Coils Lam (the owner of the 759 Store) chooses to start a business that is new to the market. This makes 759 Stores more attractive. Coils Lam mentioned that, “Before 759, there were no shops focusing on Japanese and Korean snacks at a reasonable price”, this makes 759 Store so unique when it is competing with other companies in the same market. Secondly, 759 Stores are really convenience; there is always a store nearby. Lastly, Coil Lam pays his employees with a reasonable salary and he hopes that his employees will enjoy themselves while working. These are the reasons why the 759 Store business is so successful when comparing with other snack stores in the market.

Image taken from here