Xinyi’s blog post has caught my attention because the Christmas advertisement has thawed my heart. Xinyi’s post is about the most recent released Christmas advertisement, Monty’s Christmas, which is an advertisement hoping to promote Monty’s products while telling a touching story between a little boy and his penguin Monty.

During Christmas season, it is usual that people will spend a lot of money on purchasing Christmas presents for their families and friends. The most common way that companies use to attract these customers is by offering different deals and discounts before Christmas season. Xinyi mentioned that point of difference is the reason why Monty is so successful and I totally agree with her point of view. Although there are other companies in the market that are selling similar products, the different marketing style has made Monty’s products so unique and stands out from other companies . Also, as Xinyi has mentioned, the customers segment for this Christmas advertisement is mainly parents and children. I think that this advertisement has capture public’s imagination, couples especially with young kids can easily connect their kids with the little boy in the video. This will create a chance that they will want to purchase Monty’s products for their kids. Point of difference is the main reason why people shown a higher interest in Monty’s products.

New Article

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Many studies have shown that people are now more willing to switch to support brands or companies that practice corporate social responsibility.

According to the new article, The Walt Disney Company is a perfect example that practices corporate social responsibility. In 2009, The Walt Disney Company was named as “A Leader in Corporate Social Responsibility”, which focus on different aspects including environment, community, labor standards, and volunteerism. The company itself plays a huge role in helping the society by donating money to charities; and recently the company has decided to raise their awareness on natural disasters.

It will be beneficial to the companies if they practice corporate social responsibility. Firstly, this will help to the company to strengthen its brand or company name. Company as a whole will be better known and this will help the company to build a better reputation. As the company becomes better known, this will help to increase the number of satisfied customers that support the company.

Of course, earning profits is the goal for every single business. At the same time, I think it is also important to think about helping people who needed by giving back to the society no mater how large and small the contribution is.

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Which company would be the best place for me to work at after university? Similar questions always appear in undergraduate students mind. According to a video, the survey has shown that working at Google is the top choice for commerce students, one of the top 5 choices for humanities students and even students in health and science want to work at Google.

I picked Lindsey Burke’s blog because I find her blog informative and I like the simple way she used to express her opinions. I totally agree with Lindsey where she thinks that Google’s culture is what makes Google stand out from other competitors. Lindsey also mentioned that Google offers “out-of-the-box” benefits to their employees in different areas such as covering employees’ insurance, reimburse employees’ degree program, providing convenient medical service, etc.

Organizational culture was discussed by the professor in pervious lecture (class 19), which can directly link to why everyone wants to work for Google. A company having an organization culture will help to develop a strong and close relationship between employers and employees. Employees will be willing to stay at a company where they enjoy working.

The organizational culture at Google is unique and a smart idea compare with other companies and this makes Google an attractive and fun place to work for. I think that is the key reason why everyone wants to work for Google.

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This article has caught my attention because as a big fan of 759 Store, I am curious about why is 759 Store so successful. 759 Store is a convenience chain store located in Hong Kong. Until now, 759 Store has expanded its company size up to 187 stores, which are all located in Hong Kong. 759 Stores mainly import Japanese and Korean food items and sell them to their customers at a lower price compared with other snack stores that are also located in Hong Kong.

In my opinion, I think there are three big reasons behind that make 759 Store so successful. Firstly, product differentiation is 759’s selling point.  Coils Lam (the owner of the 759 Store) chooses to start a business that is new to the market. This makes 759 Stores more attractive. Coils Lam mentioned that, “Before 759, there were no shops focusing on Japanese and Korean snacks at a reasonable price”, this makes 759 Store so unique when it is competing with other companies in the same market. Secondly, 759 Stores are really convenience; there is always a store nearby. Lastly, Coil Lam pays his employees with a reasonable salary and he hopes that his employees will enjoy themselves while working. These are the reasons why the 759 Store business is so successful when comparing with other snack stores in the market.

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