Many studies have shown that people are now more willing to switch to support brands or companies that practice corporate social responsibility.
According to the new article, The Walt Disney Company is a perfect example that practices corporate social responsibility. In 2009, The Walt Disney Company was named as “A Leader in Corporate Social Responsibility”, which focus on different aspects including environment, community, labor standards, and volunteerism. The company itself plays a huge role in helping the society by donating money to charities; and recently the company has decided to raise their awareness on natural disasters.
It will be beneficial to the companies if they practice corporate social responsibility. Firstly, this will help to the company to strengthen its brand or company name. Company as a whole will be better known and this will help the company to build a better reputation. As the company becomes better known, this will help to increase the number of satisfied customers that support the company.
Of course, earning profits is the goal for every single business. At the same time, I think it is also important to think about helping people who needed by giving back to the society no mater how large and small the contribution is.
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