Xinyi’s blog post has caught my attention because the Christmas advertisement has thawed my heart. Xinyi’s post is about the most recent released Christmas advertisement, Monty’s Christmas, which is an advertisement hoping to promote Monty’s products while telling a touching story between a little boy and his penguin Monty.
During Christmas season, it is usual that people will spend a lot of money on purchasing Christmas presents for their families and friends. The most common way that companies use to attract these customers is by offering different deals and discounts before Christmas season. Xinyi mentioned that point of difference is the reason why Monty is so successful and I totally agree with her point of view. Although there are other companies in the market that are selling similar products, the different marketing style has made Monty’s products so unique and stands out from other companies . Also, as Xinyi has mentioned, the customers segment for this Christmas advertisement is mainly parents and children. I think that this advertisement has capture public’s imagination, couples especially with young kids can easily connect their kids with the little boy in the video. This will create a chance that they will want to purchase Monty’s products for their kids. Point of difference is the main reason why people shown a higher interest in Monty’s products.
Image taken from here