Posted in Uncategorized on Apr 3rd, 2012 No Comments »
Most organization uses advertisement to promote themselves or their products. Alana has pointed out a useful way of advertisement which is product placement on her blog. I definitely agree with her that putting products into a well-known movie such as Sex and the City has significant positive impact on the sales of the product. The […]
Posted in Uncategorized on Mar 13th, 2012 No Comments »
On Matthew’s blog (“Value pricing vs Cost Based”), he has pointed out that one of the most stand-out examples for value pricing would be Walmart. I do agree with Matthew on his supporting points; but one thing that I would like to add is that having a low price does not necessarily mean having good […]
Posted in Uncategorized on Feb 7th, 2012 No Comments »
What would cause you not want to shop at a particular grocery shop? Drew McLellan has written an interesting article pointing out that one of the negative motivators for grocery shoppers is the “butt brush.” They are less likely to purchase a product if they were brushed by another customer. In fact, the grocery shops […]
Posted in Uncategorized on Jan 17th, 2012 No Comments »
Shoppers Drug Mart is certainly pursuing the goal of marketing which is to create value for consumers. According Shoppers Drug Mart’s website, it is cooperating with Royal Bank ofCanadato implement a “co-branded loyalty debit card” and bank accounts. Consumers are able to earn addition Shoppers Optimum points with the new debit card. With this […]
Posted in Uncategorized on Jan 10th, 2012 No Comments »
Hi everyone, As you can see from my account name, I have a pretty long name – Tsz Wai Jenny Ng. People often ask me “how to pronounce your name?”; I guess it is the missing vowels that confuse people. To avoid confusion and frustration, you could simply call me Jenny. I was born and raised inHong Kong. I moved […]
Posted in Uncategorized on Apr 5th, 2011 No Comments »
In Comm 299, I have done a personality test called Strength Quest. After answering many situational or personality questions, this test shows that my top five strengths are: achiever, deliberative, discipline, harmony, and relator. I quite agree with the results of my test. I gain satisfaction from being productive. I also think carefully before making […]
Posted in Uncategorized on Mar 22nd, 2011 No Comments »
One learns many lessons throughout ones life. One of my teachers in my life is my father. He has taught me many different things throughout my life so far. He always reminds me by saying that “try to solve the problem yourself before seeking help from others.” I did not understand the meaning behind this […]
Posted in Uncategorized on Nov 27th, 2010 No Comments »
Organizational culture is an essential aspect of an organization. It provides stability; sets the tone for the employees to clearly understand how the company is operated and how they should interact with others. Walmart is a well-known company which has an interesting culture. Walmart has three basic beliefs and values: 1. Respect for the individual […]
Posted in Uncategorized on Nov 24th, 2010 No Comments »
J. Gregory Dees defines “Social Entrepreneurship” as: A role of change agents in the social sector, by: • Adopting a mission to create and sustain social value • Identifying and practice new opportunities to reach the mission, • Innovating • and more The Care and Share Associates Ltd (CASA) is an example of employee owned […]
Posted in Uncategorized on Nov 15th, 2010 No Comments »
When the word, “entrepreneurship” appears, The Walt Disney Company pops into my mind. I think the founders, Walt Disney and Roy Disney, are both consider as entrepreneurs. According to Joseph Schumpeter, innovation plays a big part in the definition of “entrepreneurship.” The Disney brothers definitely fit into the criteria. First, the cartoon or animation […]