Build Ecosytems Not Just Phones

RIM and Nokia had their respective prime years in the mobile device industry but both have declined dramatically in the past two years.

Nokia’s had its prime in 1998 as the world’s biggest mobile handset maker. They put emphasis on durability and low end simplicity to their mobile devices. RIM took a different approach, marketing their product to adolescents and business people with Blackberry Messenger the convenience to send e-mails. Both companies played to their strengths but lacked a key component to continue their success throughout the years. Neither RIM or Nokia has an ecosystem like Apple does with I-Tunes and App Stores.The convenience of

these additional virtual hubs enables easy downloads of music, videos and apps. In addition to the IPhone, every Apple device can communicate with each other through the world-wide network of ITunes.

The IPhone will loose market share just like RIM’s Blackberry one day but the top of the waterfall is no where in sight. IPhone’s nearest competitor, Android, has created a strong platform with many phone manufactures going head to head with Apple’s IPhone. Android’s tactic of implementing their system into many different Smartphones shows promise, but it doesn’t have enough firepower at the time being. It took a brilliant man to create a company that revolutionized the world. It will take another to revolutionize Apple’s world.

Links: How Apple outsmarted RIM and Nokia

Multimedia: Google.ca

 

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