A couple years ago I found myself watching hilarious YouTube videos uploaded by a young man named Jerome Jarre. I subscribed to him, expected more videos to come, however it seemed like he suddenly disappeared of YouTube…
It turns out that Jerome went on to create his own mobile-first marketing agency called Grapestory. Jerome recognized the marketing potential of social media platforms such as Vine or Snapchat. He’s attracted over 7.2 million followers on Vine, and now charges companies over $25,000 to post a promotional piece on his Vine account.
Companies who want Jerome to advertise for them through his Snapchat account are charged over $35,000 per “snap”. But these posts aren’t simple “take a random photo of a product and upload” type of posts. Jerome spends hours crafting the perfect posts, blending the perfect amount of comedy, strategy, and marketing together. And the posts apparently work.
To me initially, discovering Jerome’s success was one of those “Wow! I wish I would have thought of that before!” moments. But the truth is that Jerome owes his success to his humorous, warm, and outgoing personality. He started off on Vine and YouTube, gaining millions of fans before he could attract companies to market through his accounts. Users who subscribe to individuals on Vine or Snapchat like the entertainment they receive from those individuals, and after subscribing, continues to view every single post. If there’s one post that they dislike out of a hundred, users are unlikely to unsubscribe instantly.
Subscribing is easy, but deciding to unsubscribe is hard. It is also effective to push media or advertisements to subscribers, as they are focused on watching the posts they subscribed to. This is a great opportunity for those who are already influencers on social media, as they can also offer marketing services to companies. Recognizing the amount of engagement one can get through a simple social media post also makes me wonder how we can add to that fact, and create even more engagement with social media.
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