Someone recently discovered that the iPhone 6 Plus could bend over time in your pocket if you sit on it.
Duh… If you sit on it with your 180lb body weight and your curved bottom I’m sure it could eventually bend.
But because of the recent iPhone 6 hype, and the ability for negative stores on social media to become viral overnight, everyone now knows that the iPhone 6 Plus can potentially bend. Because of social media, the story of the iPhone bending was exaggerated, and contributed to many thinking twice about purchasing the iPhone 6 Plus, even though the truth may be that it only may bend if a ridiculous amount of force is applied.
Companies took advantage of this, and recognized an opportunity for effective real time marketing. Everyone started posting about how their product doesn’t bend like the iPhone does.
Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f
— Samsung Mobile (@SamsungMobile) September 25, 2014
We don’t bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi — KITKAT (@KITKAT) September 24, 2014
Real time marketing can be so effective when companies post about viral or news stories. Everyone is already engaged with the viral story, and connects with the posts companies tailor to respond to the story.
This is another reason why automated social media posts are a bad idea. Companies need to be aware of what’s going on in the market at all times, and take advantage of these opportunities to join in with a viral conversation or topic. Having automated posts for your social media channels won’t allow your company to react to stories as quick, or at all, since nobody will be observing conversations and posting in real time.
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