With the invention of smartphones, individuals are now always connected to the online world. It is common to see someone spending more time on their mobile device than a desktop computer.
So should web designers and marketing strategists focus on a mobile-first strategy?
Currently, a majority of website designs are focused on a desktop/laptop-first strategy. This is when they expect their users to be visiting the website from a computer. As individuals are spending more time on their smartphones than their computers today, designers and marketing strategists should consider user experiences on mobile devices.
One mistake that I always see companies do is not developing a mobile-friendly website for their mobile visitors. Having to view a large website designed to be viewed on computers on your mobile phone with a small 4″ screen ruins the entire user experience. Pinching and zooming in and out just to read or click on links on the website makes the experience very annoying and may cause visitors to leave the site. As consumers spend more time on their smartphones than computers, it is crucial for companies to create mobile versions of their websites in order to even stay competitive. Negative user experience can not only drive people away from your site, but will also hurt the company’s image and potential business.
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