5 Website Trends in 2017 That Every UBC Digital Marketer Should Know

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For those running websites without a solid idea of what goes into website design, it is a Herculean task to stay up to date with the latest trends emerging in the same field. However, if you want your website to be the best one out there, you need to go the extra mile. Why on earth would users prefer your website to that of others, if they get top notch technology somewhere else? You need to give your users a reason to keep coming back over and over again. The whole point of utilising these latest trends is to make your website all the more engaging and user friendly – so as to lure in more and more customers. Here are 5 trends you can make use of:

  • Responsive web design – Your website is nothing if not responsive. Latest trends that have emerged strive to make your website all the more responsive and user friendly. Your website should be easy to navigate through and should make searching an easy and effortless exercise for your users. If your users aren’t getting what they want, they’ll just look for the answers somewhere else.
  • Semi flat design – This is a new style used by Toolkit web designers where the website is given a two dimensional appearance – the contents of the website appears to lie in a semi flat plain. What this design does is make it easier for users to view the website – it also enhances the overall clarity of your website and prevents it from appearing cluttered and clumsy. If implemented correctly, the website becomes easier to understand and navigate through with the help of a semi flat design.
  • Micro interactions – Remember, in 2017, most users would be visiting your website through their mobile phones. Keeping that in mind, it would be best if you could keep your website minimalistic and incorporate micro interactions. That would make your website all the more lucrative because users love a website that really speaks to them – not one that is cold, robotic and mechanical.
  • Parallax scrollingParallax scrolling is a new concept that enables the user to touch and move the different aspects of a website at different speed. If you want your website to be all about story telling, then parallax scrolling can come in handy. It provides an engaging and interactive experience that would improve the quality of your content and would bring in more and more customers. However, simply implementing parallax scrolling isn’t enough; if you go wrong with it, it might ruin the whole experience.
  • Typography – Most of us don’t realise this, but fonts and typography does play an important role in the overall popularity of a website. A website that makes use of innovative and attractive typography (that is still easy to follow and understand) is always going to bring in more web traffic than one that uses the same old boring typography that’s been around for generations.

The five trends mentioned above are the ones expected to hit the markets hard this year. Thus, maybe it’s time you took a long good look at your website and joined the bandwagon?

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