“Why truly innovative science demands a leap into the unknown” by Uri Alon is this month’s featured TED Talk, as it highlights to combination of science and creativity to truly create the most innovative science advancements.  Many Pharmacy students intend to use their training in Pharmaceutical Sciences to pursue a career in research.

Uri Alon has created the concept of the cloud – a metaphysical space for researchers who are confused about the direction of their work. The creation of the concept, and its proliferation in the scientific community, has allowed a dialogue to be opened about the process of knowledge creation.

An inspirational talk for anyone, not those just going into research, highlights the importance of embracing failure and transforming it to a point of creativity. By continuing to pursue options after an initial failure, and by allowing yourself to use the subjective and emotional side of your brain, researchers can push beyond the boundaries of the known into innovative unknown solutions.

By combining science and the lessons learned in improv acting, the cloud that Uri Alon has created allows researchers to persevere through their intellectual doubts and stalls, emerging from the cloud with innovative new solutions to their original problem.

What do you think? How do you combine creativity and science?

– Sukhman Perhar, Communications and Marketing

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