The fast growing technology has opened so many doors for new discoveries and new ideas. Urthecast is an online website, accessible by anyone around the world, that streams live HD footage of planet earth from the International Space station. Thousands of dollars have been invested in the formation of this creative idea, but is it worth it? How profitable will this company be? Will it be enough for the success of the Company?

Urthecast plans on using this data for environmental and broadcasting purposes. They believe governments from all over the world will partner with them because of the proposed benefits of this revolutionary technology.

I do not believe the Company will be very successful. It may be a unique idea that many individuals will enjoy at first, but the popularity will eventually decrease because of lost interest. Also, there is no benefit in witnessing natural disasters taking place because there is no way of preventing it. As well, the market they are targeting have minimal benefits if they were to use this technology because they cannot implement decisions from seeing satellite videos. Although the idea is cool, the success of the company is questionable because of the limited benefits.