Time to Change

Blackberry network failure has agitated users worldwide. The glitch affected email, messaging services and web browsing on the smartphones. Due to the breakdown of BBM messaging service, users are forced to send text message which comes with a cost.

Research In Motion’s offer to compensate its users affected by the BlackBerry network failure of the past week with $100 of free applications. To Blackberry, this tactic has a no distribution cost involved at all. This is probably the best thing to do to compensate the users rather than giving a mere apology. Some argue that the costly mistakes cannot be easily forgotten. However, strong rival companies have also encounter major problems such as signal problems before. After talking to friends who uses Blackberry, I realise that the good reputation Blackberry has built up for decades will not be easily destroyed if Blackberry can ensure the breakdown will not happen in a frequent pattern. To maintain its users’ confidence, RIM need to figure out the cause of the breakdown and creates a feedback system when the next problem encounter. The real crisis for RIM arises as its rival Apple has launched its “bbm”- iMessage. Apparently, it’s  time for Blackberry to create a newpoint of difference.