“It is uncomfortable, but what makes our job interesting is that it’s not routine.” – Carlos Ghosn

Nissan is definitely a company which should be considered being entrepreneurial. The Leaf (as a acronym for Leading, Environmentally friendly, Affordable, Family car) is the new product of Nissan. CEO Carlos Ghosn’s stubborn insistence on investing in hybrid cars had been challenged by the skeptics, including Nissans employees. It is a challenge, admitted by the Ghosn.

 

Embracing Change

Having a deep knowledge of the emerging markets, Ghosn has been leading the Nissan into innovation. Possessing the awareness of environmental issues and the future social trends, he was determined to create new demand of the product. His ambition is clear from his statement – “I don’t want to make a niche market.”

 

Innovation and Risk go hand in hand.

Not only spending on the development of unproven all-electric technology, Nissan has overcome opposition from 350,000 employees. Running the risky business requires new forms of organization and communicating the company’s vision to the employees.

 

As a farseeing leader, Carlos Ghosn has been successfully leading the company going through changes in the company. Nissan was ranked fourth on The Worls’s Most Innovative Companies 2011.