Marketing: Cultural, Social, personal, and now Neuroscience?
In Johnson Kim’s blog, he mentioned that neuroscience could be added to the three pillars of marketing: the cultural, social and personal factors. Neuroscientists tell us about a very powerful centre in our brain called the passion centre. Marketing managers should consider of creating campaign which strokes the passion centre. 
With overloading information nowadays, we encounter a lot of advertisement every day. Hence, when creating an advertisement, the kind of stimulation which the advertisement creates can ensure a long memory of viewers. The psychological needs of potential customers have always been considered before a product is launched and being promoted. Now the scientific research is a good evidence to back up the behavior of customers preferences. Neuroscientists claim that they could use technology to measure emotions of people. This addresses the difficulty in evaluating effectiveness of an advertisement due to various variables which contributes to the demand of a product. With current technology, viewer engagement on advertisements can be measured by webcams. All in all our daily activities are controlled by our brain, Neuroscience is proved to be a new strong pillar in marketing.
Video shoing how technologies used to measure emotions: