Social Media Marketing suggests the Power of Word Of Mouth
Social Networking sites are growing exponentially. This implies that social media is essential technology which allows businesses to collect customers. The relatively low cost on social media marketing allows many small businesses to promote their business in a cost efficient ways. Moreover, the growth has also caught the attention of big companies such as Pepsi Cola.
Social media is the future major platform for companies in promoting their products. Companies are taking a new approac
h in marketing where companies no longer selling their business but to creating connections through communities. Technology allows companies to target potential customers. For example, companies could create facebook advertisement and chooses the criteria (e.g. geography and age) of targeting audiences. The word-of-mouth marketing is a special feature of social media marketing. To ensure effective social media marketing, businesses should frame their story in an understandable way. Also, it is recommended that the business should engage in social network marketing on a daily basis.