http://merritt-merritt.com/announcements/1401/

Through Chasing Sustainability Conference, I had the privilege of meeting up with the representatives of Flipside, a “nice” marketing firm that is only willing to work with “nice” businesses.

What does it mean by being “nice”? Flipside explained the term in their blog post, “The Thing About Nice”. In the blog post, Flipside mentioned that they are nice- the company is nice to the people, the environment, to everything. If fact, they believe that “Nice is a business necessity,”. This belief contradicts to what most people believe in what the businesses should be doing. Businesses should do anything, anything in order to maximize profit, to gain as much as possible no matter what the cost and the consequence is. However, Flipside, along with other B Corporations, wishes to change that perspective. They want to use business as a force for good- to make businesses to become more socially responsible and sustainable.

However it is still really hard for business to be willing to put that amount of commitment for that practice. But I have good faith for businesses who are practicing those beliefs, because after all, what goes around comes around. This world needs more businesses like that, because, as we all have learned, niceness tends to be rewarded, thus making the world a better place.

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