I am really interesting in Crystal’s blog post about business trends and wanna thank her for providing us such an awesome company’s website to explore. I love all those innovative ideas and vivid descriptions that make me feel like diving into a marketing world.
After reading the October 2012 Trend Briefing: SERVILE BRANDS, I am so impressive with the unique perspective of the future development of selling that it points out as well as the real-world examples. The idea of SERVILE indicated that for brands, serving, assisting, and lubricating is the new selling. The first example of “SERVILE is: Letting customers try out first” is what I have imagine about, definitely the coolest shopping experience you would ever have. I wish I could shop as the girl in the following video. Check it out first!
The Future of Shopping
Isn’t that cool? What a fabulous combination of technology and marketing! And there’s more, the following example is Hyundai Home Shopping provided in the October Trend Briefing. Customers can try out all the clothes, handbags and accessories by simply uploading a photo of themselves on this phone app to see how everything looks on them. This service is even available for interior accessories and total up to 70,000 products. Moreover, users can also post and share what they bought or intend to purchase on FB and Cacao Talk (Korean WhatsApp).
Picture from: http://www.trendwatching.com/briefing/
I believe the above innovations of shopping will tremendously influence people’s shopping pattern in the near future. Since the modern people have lesser and lesser time to hang around in the shopping mall and always complain about the long line-up in front of fitting rooms, it is imperative to come up with some new ways of shopping that are time-saving and convenient. Therefore, increasing number of people tend to shop online by using laptops as well as mobile apps. Recalling from what I have learnt so far, marketing is not just about advertising, it is also about changing the ways of doing things and that’s exact what Hyundai Home Shopping did.
Source:
http://www.trendwatching.com/briefing/