There’s no doubt the way the companies are doing their marketing campaigns is changing at a fast pace. In the past decade we have seen how some companies boost their sales by selling products that were carefully orchestrated combinations of cutting edge technology and design. Other marketing strategies have also proven that success is not all about product development. Where the product is seen or who consumes it also matters. Those who are familiar with the ever famous TV show Seinfeld will remember the episode where George eats a Snickers chocolate bar with a knife and fork. Also, looking back to some of the classic movies, Back To the Future for example, it will not be surprising to find out that Marty McFly wears Nike sneakers and drinks Pepsi.

Recently firms had been using the social networks to pinpoint the customer´s needs and preferences. Also most of the high-end clothing brands promote their products through superstars. On the other extreme there is Arbercrombie and Fitch for example, which paid Jersey Shore cast not to wear their items because they believe that it would hurt their image otherwise. The online magazine http://fashionbombdaily.com/ gives a glimpse of the effort the clothing brands are taking to expand their market share, especially among young consumers.

Long ago are the times when doctors and physicians told the masses their preferred cigarettes brand or why were better than others. Though this month Mr. Peter Morici – Phd in Economics -appeared on a commercial for Kyocera professional printers stating how great they are.  Certainly some things always remain the same.