Sustainable Earth

“Sustainability is the most critical issue of our time,” claims Muhtar Kent, the CEO of Coca-Cola. In this article, Kent explained many of Coca-Cola’s effort in promoting sustainability across the globe, starting with their partnership with the World Wildlife Fund to provide safe habitats for polar bears. Their efforts include sustainable packaging made of sugar cane waste and giving back to each community the exact amount of water it uses to make its average.

Water Neutrality of Coca-Cola

It seems like sustainability is all the rage these days. Every company wants to show their corporate social responsibility, but are they doing it for the right reason? Are they becoming sustainable because they recognize we are depleting our future generations’ resources, or because customers will be more impressed?

Alcoa, the world’s leading producer of primary and fabricated aluminum, has been recognized, for the sixth time, as a model of sustainability in Brazil. It has included sustainability as part of its corporate values since the start, incorporating it in its operating practices and product designs.

Alcoa Named Brazil´s “Sustainable Company of the Year” by Exame Magazine

Alcoa obviously sees the need in not compromising the ability of future generations to meet their own needs, and other companies are catching up.

The Era of Sustainability is coming.