Category Archives for Uncategorized
Legalizing in sale of marijuana for recreational use will create new investment trend
Reuters) – Colorado and Washington became the first U.S. states to legalize the possession and sale of marijuana for recreational use on Tuesday in defiance of federal law, setting the stage for a possible showdown with the Obama administration. http://www.reuters.com/article/2012/11/07/us-usa-marijuana-legalization-idUSBRE8A602D20121107 … Continue reading
What is branding?
Brands are everywhere in our life. I used to think brand is a logo , a corporate identity. After took the class and read some related readings,i have some new understanding about “branding”. Branding was used for cattle initially; … Continue reading
TOMS and social entrepreneurs
Toms shoes has been rated the America’s most promising social entrepreneurs. The company was famous for its one-to-model ,which means ,for every pair of TOMS sold, the company donates a pair to a child in need. Since its launch, the … Continue reading
Respond to the post:Luxury fashion companies are having a slowing growth in China
In the original blog, Cristine indicates that while some luxury fashion companies ,such as Burberry and Tiffiany&Co.,are both having a slowing growth in china, sales of Prada still increasing. By comparing Burberry and Prada,the author suggested that the different brand … Continue reading
Vertu – luxury phone produced by Nokia
It seems that Iphone defeated Nokia which used to be the king in mobile market. While the marketshare of Nokia decreasing, their luxury division Vertu, continues to succeed. According to Businessweek, Vertu has seen “high double-digit sales growth” since … Continue reading
Why Starbucks succeed in China?
Howard Schultz, the CEO of Starbucks , announced that China will soon become its largest market outside the United States. I was interested in this announcement of Starbucks.How can they get success in china? However,they do succeed in Chinese … Continue reading
perceptual mapping practice
In class 5 we talked about positioning of brand and perceptual map.I made a perceptual map about women cosmetics. On my perceptual mapping , the two criteria i give are price and the chemical composition involved in the cosmetics,which I … Continue reading
Barclays scandal reflects the lack of business ethics
Source link: http://www.collegiatetimes.com/stories/20232/barclays-scandal-underscores-need-for-business-ethics The news indicated the Barclays scandal. In June 2012, Barclays was found that changing Libor(i.e., London Interbank Offered Rate)to increase their bottom line. After that, some world-dominate banks were under suspicion of cheating the Libor system. Investors … Continue reading
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