In a risky move by William Ackman of Pershing Square Capitol, Ackman recently took large stakes in shares for retailer JC Penny and manufacturer Fortune Brands, in hopes that the average US consumer would start spending more money and that these brands would hold the potential to grow during the economic recovery.
It is his long term strategy towards future growth that enables Ackman to reap the benefits; however, it is his immediate tactic of grabbing the shares that consumers can publicly see. Already in morning trading in New York, JC Penny’s shares climbed to $33.10 – a growth of up to 60% in the last month alone – and the firm grabbed most of its JC Penny shares while the retailer’s stock was around $20.
http://www.theglobeandmail.com/globe-investor/ackman-takes-stake-in-jc-penney-fortune-brands/article1749673/
Mr. Ackman is now considered one of the most successful activist managers in the hedge fund industry, and it is clear that he is targeting stocks he views as undervalued with considerable growth potential while at the same time considering his own firm’s financial conditions.

