On the home page of their website, founders Randal and Gregor happily proclaim their mission “To astonish your taste buds, nourish your body, unite you with the best sources of food and drink on this planet, and grow a progressive business from which happiness flows.”
It is no wonder how this new, innovative, local company has grown from but a few short years (since 1994) into a company unafraid of presenting their drinks in a fashion that most consumers would presume to look like mushed up veggies and fruit. But to be fair, their drinks are exactly that!
These west coast farmers took the risks necessary to realize an opportunity they had saw in purely organic drinks, raw and organic to the very sense of the words. Although they are currently operating under considerable monopolistic competition, their product is unique and their way of production is unique as well.
The speed at which this company has grown is astounding, recently launching a new line of Happy Planet “shots” that provide a natural booster of energy in a compact drink.
They are perceived by the public to be a $200 million dollar company owned by Coke, when they are simply a Vancouver-based company with only 22 employees; however, this is no longer just a small business run by hopefuls, but a progressively innovative company that is infiltrating supermarket shelves one “Abundant C” at a time.
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