Wenshi Wang's blog

I’m fully convinced with Linjuan Huang’s opinion to the company’s promoting strategy–shooting a short film concerning with the product.

With the more and more drastic competition in the market, companines meet increasing severe crisis of the losing market share.  To keep the constomers, promotion will be one of options that a company could do. In tradition, advertisements on public media, posters, discount activities are common methods for promotion. Though these ways could attract the customers’ attention, this effect can not last for long. Customers will soon feel no interest in the companies’ products.

From my perspective, what can really make a deep impression on the customers’ mind is the ones that make the customers emotionally touched, maybe a story behind the brand, a piece of melody.

A short movie is exactly an extraordinary method of impressing the customers emotionally. In the movie, the company can get the product “alive” by  making it an important part showing up in the plots. I used to watch a short movie of a chocolate brand. In the movie, the male and female leading role are very fond of that brand’s chocolate, which make them friend as soon as they met each other and fell in love soon. After I watch this romantic movie, every time I go to the supermarket and see that chocolate, I will buy one.

Make your customers emotionally attached to your product, and your companies can absolutely survive in the competitive market.

Picture: http://www.entrepreneurmiddleeast.com/wp-content/uploads/2014/04/tea.jpg

Article Link: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/tea-business-shoots-short-films-to-expand-its-customer-base/article21502369/

Blog link:https://blogs.ubc.ca/linjuanhuang/2014/11/09/blog8-tea-business-expands-its-customer-base-by-shooting-short-films/