This year’s king is Apple- Not Cola, not anymore. Apple has successfully gained the first place on the 100 most variable brand, replacing Cola’s position. Perhaps it’s because brands like Apple or google not only provides a much deeper version of advanced technology, but it has also changed the way we live our lives,

or it’s never ending products development; are they valued because of the huge amount of money they spend on their R&D, which results in the provision of the latest, most advanced technology that they could possibly give to their customers?

or are they valued simply for the years and years of effort in building the ‘perfect’ image? or the way they differentiate themselves by always being the first to develop the i-products? No matter what reason it is, Apple has now positioned itself as the most valuable brand and the status itself shows how much approvals they are getting from their always-loyal customers.

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