As it is mentioned in the news, people around the world fight hard to buy the newest iPhone 6. Why the buyers are so crazy to purchase iPhone every time it release the new edition? I think the most critical reason is its outstanding brand reputation.

When Apple first put iPhone 1 into market in 2007, it didn’t succeed in making a hit in the mobile photo market. While, when it apply 3G into the new iPhone in 2009, with large amount of advertisement shown on TV screen, billboard and any place possible, it did burst into the mobile phone market. People who got tired of conventional phone began to try out iPhone—a totally new concept of cell phone. With its virtue is gradually recognized by customers, it become hot in market and countless people quit their original phone brand for iPhone. The releases of iPhone 3 to 8 are undoubtedly success. Apple changes the pattern of phone market—from contending to thriving. Moreover, not only iPhone has launched in people’s necessity list, iMac, iPod, iTouch also become the top choice in their own region. Every time there is new product of Apple, people would eager to buy it regardless how much it is.

Despite of its most reliable system ever and various functional software, the Apple, that is exactly, Apple this brand, has already locked in customers’ heart and has become the signal of vogue.

The news basically indicates that facing the adverse climate, the famers in India develop some advanced testing machine to help them make better decision on their business. At the same time, government give off subsidy to famers in order to support them buying those machine.

Undoubtedly, agriculture is a indispensable part of all industry. And combining science and farming is a really favorable way to improve the total output. The inventors of GreenSeeker, Laser land leveling and Happy Seeders are exactly the famers themselves. They don’t just focus on their farming business, but also apply themselves to figure out the better way to reduce the wasted crops due to the bad weather involving advanced technology. On the other side, government realize the importance of applying technology into cultivation, so they actively input large money to manufacture the gadgets. The willingness to accept new farming method of famers and the initiative to provide subsidy of government complement each other.

Even though the advanced machines are expensive somewhat, they can really raise the efficiency and output. The revenue of applying these machine is much more than the cost. The famers make a wise decision and I believe that these kind of testing machine would soon cover more regions with climate problem.

The news reports that the food industry is consistently producing fast food which makes people easier to become obesity.
In the level of society and healthiness, the best outcome that food company makes is a safer and nutritious environment. However, the current facts show that it cares more about the sales volume and the profit rather than the quality.
Food-serving industry, especially fast food, has a large amount of the customers who suffer from long-time work. These crowd are originally forced to be suburban so that they have limited time to take sports. At the same time, they would not spend time thinking which diet is the healthy and balanced one, so they just grasp the burger which seems obtaining great taste and large weight. This phenomena exactly corresponds an excuse that made by food industry——“We just giving people what they want.” Pursuing margin, these industries neglect the responsibility to make the food that is nutritious and then tasty.
Well, after all, food industry is not a primary school or a virtuous housewife that voluntarily offer the best. Its goal is always making profit. Matching the balance of health and profit is what it is supposed to do.

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