Comm 101

Winnie Ng’s Reply:

With many companies trying to create green sustainability, Ikea is stepping up and improving its brand image as a sustainable company. As stated in Nicole’s blog, “Ikea plans to install charge points for electric, or no emission vehicles at all its retail locations”. With the emergence and spreading popularity of hybrid and electric cars, Ikea’s advocacy towards sustainability creates shared value for society as global communities will benefit from these charge ports, and it will create a cleaner environment. Especially with Ikea being a large corporation, it will set an example for other companies to follow suit and go down the path of becoming a sustainable company who values corporate social responsibility.