Nintendo and Sony lead and represent the entire Japanese game industry. Even though they do overlap in certain areas and target customers, each console has its very own typical characteristics, which enable them to distinguish themselves from other competitors and remain competitive long term.
Nintendo – Wii
Since the introduction of this new game console in 2006, Wii has become one of the most popular family game systems around the world. With its superior and revolutionary features such as wireless motion-sensitive remote controller and built-in Wi-Fi capability, Wii has attracted millions of gamer and has created a new trend of motion control game consoles.
Price: 250-280 CAD
Game types: sports, battle, and VS games
Player age range: all ages
Best target market: families with small children
Wii has lots of related accessories such as classic controller, Wii wheel accessory, Wii speaker microphone, and Wii Zapper etc. These accessories enable players to play more types of motion-sensitive games. Wii is a console which can be altered, upgraded, and improved with the purchase of additional accessories according to player’s needs.
Sony- PlayStation 3
Compared to Wii, PlayStation3 from Sony is more like an exciting and powerful game box. It aims at creating the best picture images and bringing players the finest visual quality. PlayStation 3 has great functions and a huge amount of storage for games, add-ons, music, videos and photos. It also supports multi-media and online services, an extra value to consumers.
Price: 300-400 CAD
Game types: games with a deep storyline, action, and battle games etc.
Player age range: 79% players are between 13-25 in age
PlayStation 3 is the only console that is fully 3D capable. Following the trend of motion-sensitive games started by Nintendo, PlayStation 3 has developed its own motion control system in order to compete Wii.
(Posted on Feb 21st)