RE: “E-tailing—Receiving Increasingly Attention”

On Jin Cui’s Blog, She discusses about the e-business. She believes e-tailing is getting increasingly popular nowadays, and that is a great opportunity to develop e-tailing to reduce costs and increase sales. I totally agree with her, and I want to add some comments about the e-business and explore it in depth.

E-tailing refers to the practice of selling goods and services over an electronic medium, such as Internet. Amazon.com, one of the well-known e-tailers, relies solely on the Web to conduct business. While books, CDs, and computer software and hardware are the most common goods sold by e-tailers, clothes, cosmetics, perfume, plants, toys, and other types of merchandise also made their way to the Web in the late 1990s (wiki)

There are many advantages regarding E-business. One of the biggest benefits is worldwide presence. Companies use the term e-business to refer to servicing customers and cooperating with business partners from all over the world.

Furthermore, Opening online store to sell products is cost-effective, compared to bricks and mortar stores. There is no need to purchase a building or rent office space. There are minimal start-up costs to create and run a website. All you need is only domain name and a computer. Compared with TV ads, online advertisement is more affordable, and it allows business owners to get feedback immediately and easily. For example, using social media, such as blog or Facebook, advertises the products to attract new customers.

In conclusion, with the rapid development of the Internet, developing e-business is getting increasingly essential for a company to ensure survival and success.

 

Reference: http://searchcio.techtarget.com/definition/e-business

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