Amazon.com will invest in three new logistics centers in Poland, creating 6,000 new jobs over the next two years as part of expansion in Europe.The Amazon spokesman said on Monday there were no plans to shut existing logistics centers in Europe and that Amazon was about to open a new site outside Berlin that would create 1,000 permanent jobs.

Before making this decision, a SWOT diagram is useful to determine the value of opening a new site. There are both internal and external analysis.strength: 1.Amazon has high reputation among customers 2. it has a strong brand name. Weakness: 1.expensive cost structure. Opportunity: 1. more job opportunities. (6,000 permanent employees in three new logistics centers in Poland to build capacity) 2.unfilled costumer need (especially for women) Threat: 1.increased international trade barriers.

All in all, in order to expand market, Amazon should matching firm’s resources and capabilities to the competitive environment. Besides, they have to enhance the development of the company, absorbing new blood.

citation

http://ca.news.yahoo.com/amazon-invest-logistics-centres-poland-154041952–finance.html

http://www.bloomberg.com/news/2013-10-07/amazon-to-create-6-000-jobs-in-poland-in-three-logistics-centers.html

class2 marketing meets accounting

http://www.quickmba.com/strategy/swot/

Blackberry recently encounter tough situation, facing class action shareholder lawsuit in U.S. Shareholder claiming that the company misled investors about its future, including how the BlackBerry 10 smartphone line would fare against competitors. As a consequence, the recent tumble in BlackBerry stock was a direct fallout from the executives’ misrepresentation of BlackBerry’s financial state.

From my point, the reason why blackberry gets into such situation is mainly due to the business fraud. Normally, there are three factors that appear to be present in financial statement fraud, which are an apparent situational pressure ( the intensity competition among tech market and the powerful rivals, such as Apple and Samsung).Perceived opportunity (pressure from the outstanding achievement before and along with the perception that they can get away with it), and rationalization (a ability to convince themselves ).

Hence, with overloaded information and rapid technology speed in society. Blackberry is supposed to meet individuals’  needs and  improve the technology rather than misrepresent the true situation of this company.

citation

http://en.wikipedia.org/wiki/BlackBerry

http://finance.yahoo.com/news/blackberry-faces-class-action-shareholder-164233141.html;_ylt=A2KJjaj2VFNS90sAyOPwFAx.

class 9 financial accounting

https://www.cga-pdnet.org/Non_VerifiableProducts/ArticlePublication/FinStatFraud/FinStatFraud_p1.pdf

IPhone 5c faces awkward situation in tech market. Although this phone meets a lot of request consumers have wanted for a long time such as a choice of colors ( they add different beautiful colors)  and a lower price point (only $50), but at this point of mobile development, it makes such a small difference. The average consumer doesn’t care about clock speeds, core numbers or any of that techy jargon that the majority of them don’t even understand. They want a phone that works well, looks good and perhaps shows a slight symbol of status. Almost all the products in Apple store can achieve such goals. But why they have to choose iphone5c?

Here is a perceptual map below.

It is obvious  that iPhone5c does not have high competition with other products. Most consumers chose to buy iPhone5s rather than iPhone5c despite iPhone5c have cute colors that welcomed by women. They may what to enter women field, but they ignore that most women will prefer to buy headphone case, which is the reason why iPhone5s is not that popular around the entire world.

citation:

http://www.i4u.com/2013/10/56167/iphone-5c-now-available-just-45#oGOszb5hefW1dhx3.99

class8 brand positioning and value proposition

http://corp.kaltura.com/Products/Features/Video-Management