Recently, I read an article written by jacgy&cynthia about “Create Wonder and Share Joy with Favorite Seasonal traditions” 2013 Christmas Starbucks promotion from 6 November 2013 ~ 6 January 2014.

They provide various kinds of products, includes three different flavors cakes and several kinds of coffee. Besides, they also have new beverage tasting counter, card and planner counter, 60 design of cups for people to chose during holidays and the last thing is to take photos.

Starbucks uses holiday to attract consumers and expand its market. It is a successful strategy to help company keep contact with customer. It’s a great chance for consumers to have a deeply understanding of new products and closing distance between each other.

Last but not least, realizing how important month-to-month is, Starbucks spread its new products by encouraging famous people to post blogs about this experience, which is an efficient method due to its low cost and pleasant experience. More people will pay attention to this product because their friends share happiness about it. By doing this, Starbucks not only spread its culture but also does an advertisement.