“On Tuesday, Burger King introduced its latest menu offering: the Big King The alpha male product is bigger than the whopper and is a way of giving meat lovers what they want, while also giving a noogie to McDonald’s.”

Since Burger King  introduce his new product, which is quite similar like Big mac. An increasing number of people starts to compare with each other from taste to smell.

Although they look like quite similar, I think they target different consumer segments. Specifically, as for big mac, it has big size but costs more ($3.89) while burger king also has big size with a  bitter lower price ($3.79). Comparing with other hamburgers, such as subway hamburger and kfc hamburger, they can satisfy more utility of consumers with their big size.

Some consumers complain that The Big Mac is much more moist than the Burger King version, which was dry and altogether less appetizing and three layers of bread, two burgers, sloppy sauce and stringy onions make for a messy mouthful. All in all, burger king should  emphasize its differentiation  between  big mac. Otherwise, with only $0.10 lower price than McDonnell’s, it can not make a huge progress on selling burger king because Mcdonnell’s has higher recognition among consumers.

http://www.dailymail.co.uk/femail/article-2503552/All-hail-Big-King-MailOnline-taste-tests-Burger-Kings-answer-McDonalds-Big-Mac-dont-to.html