Although all the people understand that sustainability is the capacity to endure, losing  short-term benefit, few of them will implement it. However, non-sustainability will cause a loss of long run interest, leading them to vicious cycle.

As one of the entrepreneurs that lay emphasis on sustainability, HM comes up with an idea that combine fast fashion with sustainability.Clothes that are in poor condition are either converted for other use, such as cleaning cloths, or recycled into textile fibers. Undoubtedly, H&M’s recycling scheme is a step in the right direction

Another activity HM hold is training staffs in order to raise the awareness of fire safety. It teamed up with 18 other brands and employer associations in the sector, BGMEA and BKMEA, to spread this  training not only in their some 200 supplier factories, but across the entire industry.Together with the Fire Defense and Civil Department, HM have also conducted five factory  assessments on fire safety, involving the factories’ worker representatives.

I think this activity have shown that a continued increase in awareness about fire safety is needed and we hope that the continuation of related training programmes will help to address this issue with stronger impact.

http://about.hm.com/en/About/Sustainability/Reporting-and-Resources/Case-Studies/fire-safety-in-bangladesh.html

http://www.theguardian.com/sustainable-business/h-and-m-fashion-sustainability-mix