Amazon.com will invest in three new logistics centers in Poland, creating 6,000 new jobs over the next two years as part of expansion in Europe.The Amazon spokesman said on Monday there were no plans to shut existing logistics centers in Europe and that Amazon was about to open a new site outside Berlin that would create 1,000 permanent jobs.

Before making this decision, a SWOT diagram is useful to determine the value of opening a new site. There are both internal and external analysis.strength: 1.Amazon has high reputation among customers 2. it has a strong brand name. Weakness: 1.expensive cost structure. Opportunity: 1. more job opportunities. (6,000 permanent employees in three new logistics centers in Poland to build capacity) 2.unfilled costumer need (especially for women) Threat: 1.increased international trade barriers.

All in all, in order to expand market, Amazon should matching firm’s resources and capabilities to the competitive environment. Besides, they have to enhance the development of the company, absorbing new blood.

citation

http://ca.news.yahoo.com/amazon-invest-logistics-centres-poland-154041952–finance.html

http://www.bloomberg.com/news/2013-10-07/amazon-to-create-6-000-jobs-in-poland-in-three-logistics-centers.html

class2 marketing meets accounting

http://www.quickmba.com/strategy/swot/