https://www.cloudsherpas.com/partner-google/welcome-google-work/

Google is expanding and planing an attack on Microsoft’s Office software. Using several ways to attack the first status of Microsoft’s Office software, Google believes that it can be a strong competitor and divert a great amount money from Microsoft. However, the ways which is shown on the news report may not be as effective as Google thinks.

As far as I am concerned, Google Work, the new product, will not easily replace the Microsoft Office, which sticks in the mind of consumers. Most consumers choose Office, though there are several similar products in the market, such as Pages, the app of Apple Inc. Even Apple pre-installs the Pages, Number and Keynote on the Macbook and iPad, many consumers still choose Office to do their work. Coming back to Google, there is Nexus, which is not even as popular as iPad, so Google cannot use this product to occupy the market successfully.

Google tries to have some point of difference with Microsoft, so Google Work require the Internet to work. However, it is not convenient for the people who need to write in a place without the Internet. The requirement of Google Work narrows the target market. Furthermore, Google was banned in China, which made it lose a large market.

Compared with Microsoft, Google does not have many advantages and the attack may not be successful in replacing Microsoft Office.

https://tctechcrunch2011.files.wordpress.com/2014/09/google-for-work1.jpg?w=738

Reference

http://m.voanews.com/a/unhappy-with-microsoft-office-google-has-software-for-that/3013856.html

http://www.theguardian.com/technology/2010/jan/12/google-china-ends-censorship