The owned, earned and paid media are the cornerstones of digital marketing and a solid content plays an increasingly vital role in today’s converging media world. While it has become something of a buzzword, the walls between three fundamental types of media are falling and thinking about content promotion has risen to the fore in recent years.
Maintain some sort of social media presence (e.g. Facebook, Twitter, LinkedIn, Pinterest, Youtube, Tumblr, etc.) as well as a comprehensive email contact list is essential to break down the barriers and ask people to follow the best practices, and either the content is entertaining or useful determines the level of consumer interest and engagement. As an online business user, you need to encourage social sharing to get more prospect customers exposed to your brand. Meanwhile, you may also want to remain in constant contact with people so that they begin to recognize you as more than just a corporation. Hootsuite is one of the best ways to help achieve a vibrant social media presence by regularly scheduling updates together with supplementing materials to spread brand awareness.
Overall, content marketing is central to all media initiatives (paid, owned and earned) to facilitate brand information and foster customer relationships. Earned media is enhanced at scale through a good content, which is also functional to amplify messaging through word of mouth and buzz to further rally advocacy and encourage post-sales customer growth.
How to Promote Your Content Across Owned, Earned, and Paid Media