Under the stream of increasing number of people doing yoga, founder Chip Wilson showed the first Lululemon commercial in Vancouver, which transformed the company “Chip” in 1998 to the company “lululemon athletica” in 2007. The specialized products in lululemon atheletica present women’s and men’s clothing designed for yoga, dance and running.

This is the era for globalization, hence there exits increasing opportunities for lululemon athletica. The stores of Lululemon athletica locate mainly in North America, while have franchised company-owned stores in Australia. The oversea markets are always full of business opportunities with different feature among different countries. When a new brand appeals in a country, it can easily attract foreign investment and new customers.  According to the 2010 annual video, stores in Australia experience considerable amount of profits (2010 Video Annual Review). The success of operation in Australia can be used while opening other oversea markets such as Hong Kong, where located the manufactory factory of lululemon athletica. Thus Lululemon athletica contains considerable opportunities in globalization.

Nike Advertisement

As one of the most successful sports brand in this world, Nike experiences a strong impression of good example of marketing strategy in people’s mind.

Initially, the Nike advertisements appeal everywhere. The times of customers watching Nike’s advertisements promote people to memorize name of this brand and features of it; thus customers might buy Nike’s products which appeals on advertisements.

Subsequently, Nike invites celebrities to represent its brand and products. As the consequence, audiences may be affected by the celebrities and be easily attracted by Nike products. This strategy guarantees a wide range of audiences to buy Nike products.

Finally, Nike contains a valuable slogan —- “Just do it”. “Just do it” is one of the most famous and easily recognized slogans brand among all the sports brands, and which demonstrates the success of Nike Company in the marketing strategy. Besides, commercials related to this slogan are always full of creativity.

http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm

http://en.wikipedia.org/wiki/Nike,_Inc.

“Think Different”. It changed the world and Steve Jobs became the icon of digital world. This motto the ideologies of the Apple Company, and one of those is predicting and directing the taste of customers, or “innovation” in another word, which also became one of the most important elements of Jobs’s success.

What features do customers need exactly?  Beautiful design? Faster speed? Or the apps? No one can really tell. Steve Jobs simply created products that customers want to use, which could direct the main stream easily. Take the screen of iPhone as an example: it was an Apple’s innovation that using glass as iPhone’s screen material instead of plastic. Almost no customers considered that before but it became the preference of buyers.

This ideology contains the advantage that conquering the market primarily, and then other companies would be too late. This innovation also applied to the unique iTunes and the appstore that combines the CD sale with the music player. This special idea made profits for Apple Company.

http://economictimes.indiatimes.com/news/international-business/steve-jobs-the-power-of-taking-the-big-chance/articleshow/10286828.cms

http://www.ottawacitizen.com/technology/steve-jobs/Steve+Jobs+inward+vision/5524362/story.html

Six suicides were committed and 30 were attempted within a month last year. The reputation of Foxconn Technology Group, an international business group represents the world’s largest maker of electronic components, became immoral. There exit 400,000 employees enduring intolerable working conditions of producing iPhones, iPads, and iPods. Foxconn forced employees to sign agreement of wouldn’t commit suicide to ensure their workers could work all day and only stop for eating and sleeping.

The stressful working conditions promote this phenomenon and another reason behind it is the free choices of workers: workers with no education background could not find proper jobs but the stressful one with $130 month salary. Foxconn considers this nonstop work as a way to maximum the profits but ignores basic rights of employees.

http://en.wikipedia.org/wiki/Foxconn

http://www.pcmag.com/article2/0,2817,2385024,00.asp#fbid=oO3ktuNOrJM

http://gizmodo.com/5542527/undercover-report-from-foxconns-hell-factory