As one of the most successful sports brand in this world, Nike experiences a strong impression of good example of marketing strategy in people’s mind.
Initially, the Nike advertisements appeal everywhere. The times of customers watching Nike’s advertisements promote people to memorize name of this brand and features of it; thus customers might buy Nike’s products which appeals on advertisements.
Subsequently, Nike invites celebrities to represent its brand and products. As the consequence, audiences may be affected by the celebrities and be easily attracted by Nike products. This strategy guarantees a wide range of audiences to buy Nike products.
Finally, Nike contains a valuable slogan —- “Just do it”. “Just do it” is one of the most famous and easily recognized slogans brand among all the sports brands, and which demonstrates the success of Nike Company in the marketing strategy. Besides, commercials related to this slogan are always full of creativity.
http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm
http://en.wikipedia.org/wiki/Nike,_Inc.
