In Comm101, I experienced the most interesting and exciting class that I had in Sauder. Every group comes up with a product that could help improve their lives and tries to market it to other groups. Take Check-mate (my group’s product) as an example. It is networking software that allows people to send their photo to strangers and get feedback from that person your outfit. This creative and special idea satisfied many students’ desire for beauty and eventually won the activity. Check-mate is really different from other groups’ ideas and it relates to the topic of the class – innovation. Therefore, one of the key points to the success of an enterprise is having a creative idea.

If a founder wants to build an enterprise, setting up a unique idea would be the first step. This idea should satisfy the consumers’ requirements that other companies fail to provide. An economist once said: “new products, new markets, new production methods and new forms of organization, everything should be new in order for it to stand out.” There are a vast number of enterprises in the society facing fierce competition and high risk. Entrepreneurs should be creative and daring—daring to take the risk for no one can succeed without courage.

http://www.quickmba.com/entre/definition/

http://paulgraham.com/startupideas.html