One month ago, my classmate Brian Wei wrote a blog about Apple’s new product iPhone 6 and iPhone 6 Plus. He claimed that bigger screen size of iPhone motivated breaking sales and it was an attractive feature for both die-hard Apple fans and new customers. However, I hold the opposite view that bigger screen is not a good thing for Apple because it is gradually becoming a “me, too” company.

Comparison in size of Samsung Galaxy Note and iPhone 6 plus

Apple used to be a company that leading the design charge and their products have created many sales miracle in history. Nevertheless, this time I cannot see any significant innovation from iPhone 6 and Plus. It is more like any other high-end Android smartphone especially like Samsung and HTC’s products. When people are laughing at Samsung’s Galaxy Notes becoming bigger and bigger, who can predict that Apple came to the same way? I am not saying that it is a wrong choice to join the large screen trend, what I am criticizing is Apple is actually consuming its reputation that accumulated by Steve Job’s era. Consumers buy new iPhone mainly because they believe Apple brings them different user experience and innovative functions, while now it has lost the originality and following other manufacturers, and the remarkable innovations are less and less. Changing the size means Apple has lost some of its points of difference, although it is still the most successful smartphone ever made, Apple should not be blinded by sales and it has to add more innovations on their products’ form, function, performance and services. Or one day it is hard to say that Apple will lose its right from standing on the leading position of this industry.