Feb 14 is the sweetest day for couples or those who wants to express their love to someone, and the tradition about showing love through buying gifts to their lover also incents consumption.
As we notice, tons of themed ads are just starting pop out at the beginning of February, restaurants, shopping mall, jewelry store at etc. They launched the Valentines’ special offers to attract couples.
awwwe, It is sweet, however, how about those who without lover or maybe just break up? Valentine’s day doesn’t means romantic to them at all, may be a torture in stead. Well, for those who are looking for a way to tell the world how jerk their ex are and move on, there are 2 website, “NeverLikedItAnyway and ExBoyfriendJewelry, sellers are encouraged not only to get rid of gifts from their ex-lovers, but also to explain what went wrong with the relationship”, at there you can resell your old gift from your ex and must share the story about this relationship. Furthermore, engagement rings are extremely popular. There are some websites for reselling wedding dresses and wedding packages, from those who just call off a wedding.
As “being single” have certainly became a trend, brilliant marketers are capturing this into a business opportunity, they offer trips for newly singles to Las Vegas with a sale events of post-breakup gifts that belong to ex. In addition, many restaurants know that there are group of potential consumers who just hate Valentine’s day, guess what, they are offering an Anti-Valentine’s special dinner：”Jerked Chicken”, “desserts like Broken Heart Pudding” and “Back Stabber Skewers” now are on the menu.
I wonder if there are other ways to market Valentine’s day for people who aren’t in a relationship rather than being “Anti-Valentines”, what are your thoughts Yvette?
Well, If I understood your question right, for those who aren’t in relationship, and not holding a negative attitude towards “Valentine’s day”, I believe there is a potential market. Actually, events like “blind date” or “singel celebration” are also popular during Valentine’s day season. “Anti Valentines”are specially targeting in those who just ended up an awful relationship or a cheating partner, etc. The main determination are targeting consumers.