Unlike other food or beverage company, Coca cola has been combining their product Diet Coke with fashionistas for past few years .
Recently, Diet Cola signed Marc Jacobs as creative director, for designing a limited edition collection of bottles and cans.
Marc Jacobs, a famous American fashion designerhead designer for Marc Jacobs, as well as Marc by Marc Jacobs, also creative director for Louis Vuitton.
Clearly, it is not the first collaboration between Diet Coke and fashion industry.
The collection above was designed by Jean Paul Gaultier.
This is designed by Karl Lagerfeld, head designer from Chanel.
Well, what’s the point to develop a collaborated relationship between Diet Coke and fashion industry.
Personally, I think Coca Cola is trying to building a reputation of Diet Coke, and emphasize the idea of diet by geting fashion industry involved. The society now has a kind of value that “skinny is fashion”, just take a look those slim models on fashion shows.