At present China has become the second essential market of Lamborghini company. The Lamborghini President and CEO, Stephan Winkelmann, was happy about the rapid increase in popularity in China whereas in the recent years, reports have shown that the operating and financial performance in China has decreased rapidly. Reasons can be categorized into two aspects. For example in Qingdao, China, a Chinese customer hired workers to destroy his car privately (as shown in the photo). There were indeed problems and insufficiency regarding to the complains and negative reports towards the company, and I regard the company’s behavior as despising after-sales services.

Photo via http://www.bloomberg.com/photo/lamborghini-ceo-stephan-winkelmann-/372393.html

Besides the lack of service of the company, another aspect that customers focus on the most is the quality and security of the cars. However, in 2013, two accidents happened in Beijing and Shenzhen in China have caused a series of problems to the company, as both cars self-ignited and within a few minutes, the cars scrapped into pieces. These shocking incidents have seriously influence the reputation of the company in China and ultimately led to the inferior performance. After the spontaneous incidents, Lamborghini company has not made any statement to save the brand and the public trust, which is actually the real reason why Lamborghini lose customers.

Source:

Chinese hammer Lamborghini –http://www.wheels24.co.za/News/General_News/Chinese-hammer-Lamborghini-20110316