An interesting blog on the Internet about Coin grabbed my attention while I was researching about daily news. From the blog I have known that Coin is a “credit-card-sized device that holds other credit cards, allowing you to swap from card to card and even store gift cards inside its ultra-thin innards”(Biggs, 2013). For people who always forget to bring cards like me, this product would bring convenience. The most thing that shocked me in John’s blog was the rapid speed of people raising funds for the pre-order campaign: over $50,000 in only 40 minutes! Just like what John said, people’s desire for convenience is strong.

My analysis of John Biggs’s blog is mainly focus on the technology used and how it profits consumers. As mentioned, Coin carries out the use of combination of blue tooth and iOS devise, which is indeed a benefit for Apple users. However personally, I believe in order to expand its market to a larger group of people, the company could also break the limit of iOS users only but to Android and others as well. Speaking more generally, the card itself meets people’s demand to facilitate their daily life. And by using this marketing strategy, the company has brought the success of the product.

Reference

Biggs, J. (2013, 11 14)’s Blog – Coin, The Electronic Credit Card, Reaches Its Pre-Order Goal In 40 Minutes

Retrieved from http://techcrunch.com/2013/11/14/coin-the-electronic-credit-card-reaches-its-pre-order-goal-in-40-minutes/

Photo via http://www.nbd.com.cn/articles/2013-11-18/788264.html