From my perspective, there are two types of business nowadays. The first type of business is which focus too much on the brand and even overprotect their reputation by monitoring the media and tightly disposing the statements and actions of consumers. The other type however, open their brand and actions to the public and encourage complains and suggestions by consumers. In this regard, consumers also have their different views towards the attitudes and decisions of different enterprise.

McDonalds can be a representative of those enterprises that open their details to public. I accidently saw the website http://yourquestions.mcdonalds.ca on the poster in local McDonalds. It is a community called “our food, your questions”, suggesting consumers to ask any type of question. Though there were unfriendly comments and questions such as “what kind of beef you use to make the beef patty, any additives?” or “Are the milkshakes made with real milk” and etc., McDonalds does not avoid but answer them sincerely. There was once when a consumer asked about why the hamburgers made were different from those showed in the advertisement. McDonalds replied by recoding the process of how hamburgers were made in details and how Photoshop was used afterwards. The video was updated on YouTube and reached 4 million views.  Most reflections from public were positive towards the honest of McDonalds.

Personally I believe enterprises nowadays should also learn this attitude of McDonalds because it is an effective way to earn consumers’ trust, which is one of the most essential aspect of business.

Citations

Our Food Your Questions

Official Website: http://yourquestions.mcdonalds.ca

Youtube Ads.:

https://www.youtube.com/watch?v=MBm8145-wp4