Have you seen this somewhere? This is from “9Gag”. 9Gag is for users to post random funny things. Then they will be rated by the number of votes they get, and with high votes these posts can move to “Trending”. This site started in 2008, but the growth has been dramatic! According to Wiki, 9GAG is among the 500 most visited websites in the world. It’s currently number 371 globally.
9gag affliates with Googles, Facebook, and Twitter to create an online community for teenagers who are bored and wish to have friends around all the time like me! 9gag creates value for the customers by providing a platform to express oneself and be accepted by others in the world. I have learned the 7 steps that a successful company would go through in marketing class, and I will use 9gag as an example. In step 1, 9gag has implemented a mission statement where it declares “just to have fun” as its main focus which attracts the teenage generations. Step 2, I would assume 9gag has researched the market, for it affiliates with big companies such as Facebook, Google, and Twitter targeting the teenagers. Step 3, 9 gag has developed marketing strategy in figuring out their target market delivers its value proposition in its promotions. Step 4, 9 gag has fulfilled 4 P’s in marketing terms. Step 5, it creates and builds on customer value and relationships. Step 6, 9gag is successful in capturing these values from customers. Last step is to monitor and control, and 9 gag accomplishes this by constantly updating the formatting and content of its website.
I am quite interested in what type of business would emerge to replicate what Facebook, Youtube, Twitter, and 9gag have accomplished.
There are more pictures from 9gag, when you are bored from reading textbooks, you can check it out!
Used to think of 9GAG is just a way to waste time, but you did an awesome job relating it to marketing!
great!!! Feels like I found a place to kill time, haha~