Annie Pei's Blog

Showcase Pianos| FAZIOLI is in the piano industry for almost 4 years now, even though it is relatively new, but everyone in the industry tries to copy some aspects of Showcase.

Many people have heard the piano brand, Yamaha, but this brand cannot compare to what Showcase Pianos has to offer: FAZIOLI. Fazioli pianos are handmade in Italy, all designed and made by Mr. Paolo Fazioli himself. Fazioli pianos only make grand pianos, for they do not just make pianos, they want to make the best sounding pianos– grand pianos sound more spacious and gives more power than upright pianos.

You might not understand what I mean when I said Yamaha can never compare to Fazioli. Let me take one comparison as an example,  each Fazioli piano take at least a year to make, therefore there is only around 100 Faziolis available each year; Yamaha, on the other hand, is made by machines, can can generate over 3000 pianos each year.

I advertise for Fazioli because it is an outstanding example of keeping its core value and is successful in delivering its core value through its advertisement on the platform of social network channels such as Facebook, Twitter, Weibo for chinese people and others. It carries all European brands, the highest quality possible. It opened up a new store in Richmond and it is so luxurious!

I got the idea to write about Fazioli because of an article ” Don’t Add Frill until your core is Rock Solid“, and it stresses the importance in positioning value proposition in a way that defines who you are, and I think Showcase Pianos is an excellent example of a really defined business which has a distinctive, and differentiated business positioning strategy.